Corporate Background

Switchboard is a leading provider of local online advertising solutions and Internet-based yellow pages, interconnecting consumers, merchants and national advertisers. Switchboard helps consumers quickly and easily find and compare local businesses offering specific products and services, while creating revenue opportunities for merchants. Switchboard is a wholly owned subsidiary of Idearc Media LLC.

Switchboard is a pioneer in the online yellow pages industry. After launching in February 1996, Switchboard introduced the Internet's first interactive yellow pages display ads. These ads were the first to capture the look and feel of traditional yellow pages print ads in an online environment.

Switchboard continues to evolve the concept of a traditional print directory into an interactive and dynamic medium, with a central focus on helping small and medium-size businesses to establish a presence on the Web and connect with the consumers who are looking to do business with them.

Today's Leader in Linking Merchants and Consumers

Switchboard provides a fast and easy way for people and businesses to find each other on the Web. Each day, millions of consumers find the businesses they need through Switchboard - from a local florist, to a nearby car dealership, to the restaurants closest to a planned travel or vacation destination. At the same time, Switchboard gives merchants an easy way to connect with consumers who are 'ready to buy' - helping them establish and grow their presence on the Web.

Benefits of Switchboard for Consumers

Anyone with a Web browser can use Switchboard.com to find, compare and evaluate local businesses. Switchboard's Yellow Pages are uniquely structured and highly interactive so consumers can quickly and easily locate businesses that satisfy their needs. Unlike traditional Yellow Pages, Switchboard makes it easy for users to narrow their search to include only those businesses that are conveniently located and offer the specific products and services they are looking for.

For Local Merchants

No merchant is too small to capitalize on the Internet to grow their business. Switchboard is committed to delivering highly qualified, Web generated leads to businesses of all sizes and providing services and technologies that utilize the Internet to facilitate commerce for those businesses. By offering small and medium-size businesses the helping hand they need to achieve both a presence on the Internet and consumer visibility, Switchboard makes it easier for those merchants to compete with larger on-line retailers, and enjoy many of the advantages of the Web.